Campaign Design
The Monsoon Edit
- Client
- Lune Studio
- Year
- 2024
- Role
- Campaign Designer
- Services
- Campaign, Art Direction, Social
A seasonal campaign for a slow-fashion label, shot over three grey afternoons in Mumbai. The art direction leans into the rain rather than hiding from it — wet streets, soft reflections, and type that feels like it's been left out in the weather.
Campaign stills
Type in the rain
Headlines were set, printed, left out on a balcony overnight and rescanned. The smudges became the campaign's texture.